What you need to arrange for a busy Black Friday
Start in good time with deciding on the routing in your store. Where do you expect the most crowds? How do customers move from the entrance to the promotion point and on to the checkout? A clear layout brings calm, overview and better flow, even at peak times.
Map out in advance where your offers and checkout zones are located and align your walking routes with them. Make sure customers do not have to search, but automatically follow the right direction. This not only increases shopping comfort, but also the chance of extra purchases.
Also choose the right products for each zone. Think of a made-to-measure carpet at the entrance, barrier posts at queues and entrance mats for safety. Check too whether your surface is suitable and whether you have ordered enough metres to finish everything neatly. Short on time? Then a complete entrance package with carpet, mat and barrier posts is a quick and practical solution that gets you well prepared straight away.