December has begun and the holidays are just around the corner. It's time for festive decorations in cities, homes, and shops. Almost everywhere you look, you'll see lights, glitter, and other creative flourishes. The zoo at De Bijenkorf. This year, in collaboration with us, the Christmas department, windows, and gift shops were decorated with the theme: a celebration of longing.
A good preparation
Decorating the 60 windows across seven stores naturally requires a lot of preparation. In collaboration with the Visual team at de Bijenkorf, we'll be starting this project during the summer months. The main color of the theme is pink, so we supplied pink carpet, and the concept has been developed into a reality.
Sustainability is a top priority
The goal of this project was to use flooring, wall coverings, and decorations in a sustainable way. De Bijenkorf attaches great importance to sustainability. The products and items used in the store must therefore meet a high sustainability standard. This standard means that the products must be 100% recyclable or made from recycled materials. With this in mind, we searched for pink carpet that met this requirement, and we were able to supply it. After the Christmas season, we will collect the carpet and recycle it to be used for new products.
Creative creations
The carpet has been used in countless unique ways. It's been incorporated into furniture, used as wall and floor coverings, and even upholstered fireplaces. Details are also important in these kinds of projects, and that's something Team Visual is certainly entrusted with. Depending on the carpet's application, we ensure the correct edge finishing. This included a pink edging or a gold transition profile. To support the Bijenkorf team, our team assisted with the carpet installation. We mainly performed this at night to ensure no disruption to shoppers.
You can admire the windows in person throughout December in Amstelveen, Amsterdam, The Hague, Eindhoven, Maastricht, Utrecht, and Rotterdam. A pleasant collaboration with a surprising outcome.
