Artificial turf at FIFA release in MediaMarkt

Unique decoration for the new FIFA release

Artificial grass installation at MediaMarkt for a striking game launch

For the introduction of the latest FIFA release, GJ Floors provided a striking flooring solution at MediaMarkt. With artificial grass on-site, the launch was transformed into an interactive and recognisable football experience.

A launch that immediately sets the right tone

When a new FIFA game is released, it's all about the experience. Visitors should immediately feel like they are part of the football world the game revolves around. The goal of this project was therefore to create a clear and recognisable football setting in the store environment.

The floor played an important role in this. The design had to visually match the football theme and at the same time be practical for a busy retail environment with many visitors.

Artificial grass Isa as a practical and visual solution

For this project, Isa artificial grass was chosen. This budget-friendly artificial grass variant has a natural look and is therefore very suitable for temporary applications such as promotions and product launches.

GJ Floors handled both the delivery and installation of the artificial grass at MediaMarkt. By using artificial grass, a clear link was created with the football theme of the game, directly immersing visitors in the atmosphere of the FIFA release.

A retail experience that matches the game

With the right flooring solution, you can instantly add more impact to a product launch. For this release, artificial grass provided a recognisable and playful setting in which visitors could discover the game.Are you organising a product launch or retail activation where look and feel are key? We would be happy to discuss a suitable flooring solution with you.