The challenge
The Global Mercy, Mercy Ships' newest and largest hospital ship, was temporarily docked in the port of Rotterdam for an exclusive public experience. During the Global Mercy Experience, visitors were given a unique look on board and insight into the medical work the ship performs in developing countries.
The event's goal was twofold: to create awareness and to attract new donors and volunteers. The flooring solution had to match Mercy Ships' professional and international image, fit within the corporate identity, and withstand intensive use by thousands of visitors.